TVloop Blog

We launched a new design for our TVLoop communities on Facebook tonight.  The new TVLoop focuses on the most recent episode of each show to get users to create engaging and relevant content.  The result should be the creation of a ton of current content that even recent converts to a show can enjoy.  At [...]

We’re very excited to announce the launch of the TVLoop.com website today.  I won’t quote the press release and press coverage verbatim, but TVLoop.com is the latest web property from Watercooler targeted at TV fans.  It basically takes all of the great features available in the TVLoop applications on Facebook and other social networks, and [...]

AdWeek has an article today that talks about branded Facebook applications and how big brands from Nike to Coca Cola to Ford have had very little success with their respective apps.  We need to be very careful not to throw the baby out with the bath water here.  In his critique of the AdWeek story, [...]

Okay, maybe “rejoice” is a bit overzealous, but the Addicted to Scrubs Facebook application from the TVLoop network has added over 20,000 new users over the last month.  As of today, there are ~686K total users, almost 80K of which are active in the application every month.  That makes Addicted to Scrubs one of the [...]

I just posted a similar post over at the FanSection blog, but I wanted to take a minute to give some kudos to TVLoop as well.  AppData, the new Facebook application tracking site launched by Justin Smith who runs product here at Watercooler, shows that Watercooler/TVLoop applications are ranked #4 in the video category at [...]