TVloop Blog

With over 15 million registered members and almost 2 million monthly active users, TVLoop is a haven for TV fans of all kinds.  That’s a big reason why our communities are interesting to networks and content owners - we have a captive audience, many of which are the exact viewers they want to attract.
As I’ve [...]

You’ll see that one of the common themes on this blog is the never-ending quest to drive user engagement via product features, content, and fan contests.  We spend a lot of time analyzing user behavior and developing new product features for the specific purpose of getting fans to visit our communities more often, but also [...]

The challenges facing the online advertising industry have been well documented across the blogosphere as well as traditional media.  I’ve touched on the subject a few times in recent posts here and here.  Most recently, Keith Rabois, VP of Strategy and Business Development at Slide, wrote a great post at Venture Beat discussing the merits [...]