TVloop Blog

The challenges facing the online advertising industry have been well documented across the blogosphere as well as traditional media.  I’ve touched on the subject a few times in recent posts here and here.  Most recently, Keith Rabois, VP of Strategy and Business Development at Slide, wrote a great post at Venture Beat discussing the merits [...]

AdWeek has an article today that talks about branded Facebook applications and how big brands from Nike to Coca Cola to Ford have had very little success with their respective apps.  We need to be very careful not to throw the baby out with the bath water here.  In his critique of the AdWeek story, [...]

Okay, maybe “rejoice” is a bit overzealous, but the Addicted to Scrubs Facebook application from the TVLoop network has added over 20,000 new users over the last month.  As of today, there are ~686K total users, almost 80K of which are active in the application every month.  That makes Addicted to Scrubs one of the [...]

There’s a great post today over at NewTeeVee about whether the Web hurts guilty pleasure TV shows because a significant number of viewers watch the show online rather than during its normal broadcast time slot.  That of course impacts Neilsen ratings which in turn impacts advertising rates which impacts advertising revenue and so on and [...]

Much has been made about the forecast of doom and gloom for the online advertising world in 2009.  Jeremy Liew of Lightspeed Ventures recently wrote a nice post about what kind of media companies would survive an online ad recession.  I’m not sure we’re supposed to be saying the “r” word but let’s go with [...]