TVloop Blog

Related to the last post here at the TVLoop Blog concerning teen TV-watching behavior, I just saw some research results from Panagea Media over at ADOTAS indicating that TV also continues to be at the forefront of driving teen brand awareness.  According to the research:
77 percent of teens and tweens rely on friends to find [...]

I previously wrote about a unique, creative solution we implemented for TheWB.com to help promote their new web series, Rockville CA.  To continue building that relationship, we also recently launched a custom quiz widget specificially for the show.  You can read more about it on TheWB.com blog, or you can take it for a test [...]

With over 15 million registered members and almost 2 million monthly active users, TVLoop is a haven for TV fans of all kinds.  That’s a big reason why our communities are interesting to networks and content owners - we have a captive audience, many of which are the exact viewers they want to attract.
As I’ve [...]

NewTeeVee is reporting that the networks drove $1.63 billion in web advertising in 2008 - roughly 2.4% of the total generated on broadcast and cable TV.  As Liz Gannes says in her post, seeing the word billion next to online advertising of any kind is a good thing…especially in this economy.  The 2008 figure is [...]

Back in October I asked the question here about whether watching TV is a social experience.  The context of that question was directed at CBS and their launch of social viewing rooms for online video.  We haven’t heard much about that feature in a while and my guess is that it has faded quietly into [...]