TV ads continue to be a key drive of demand among teens and tweens
22 Jul
Posted by: Bryan Bennett in: Advertising
Related to the last post here at the TVLoop Blog concerning teen TV-watching behavior, I just saw some research results from Panagea Media over at ADOTAS indicating that TV also continues to be at the forefront of driving teen brand awareness. According to the research:
77 percent of teens and tweens rely on friends to find [...]

