TVloop Blog

NewTeeVee is reporting that the networks drove $1.63 billion in web advertising in 2008 - roughly 2.4% of the total generated on broadcast and cable TV.  As Liz Gannes says in her post, seeing the word billion next to online advertising of any kind is a good thing…especially in this economy.  The 2008 figure is [...]

You’ll see that one of the common themes on this blog is the never-ending quest to drive user engagement via product features, content, and fan contests.  We spend a lot of time analyzing user behavior and developing new product features for the specific purpose of getting fans to visit our communities more often, but also [...]