InteractiveTV Today is a great news source for the emerging medium of multiplatform, broadband interactive television, and consists of a newsletter and radio show among other things.  The radio shows is streamed lived on BlogTalkRadio and is hosted by ITVT owner, Tracy Swedlow.  Today Tracy conducted a great, hour-long interview with Watercooler CEO, Kevin Chou.

It’s a great listen and Kevin goes into a ton of detail about Watercooler’s business as well as the how the TVLoop communities are faring across the various social networking applications as well as TVLoop.com.  Here are just a few of the things Kevin covers:

  • Video partnerships with ABC, Hulu and Joost
  • State of the TV industry from a web perspective
  • TVLoop community and member engagement activities
  • Engaging social media advertising beyond standard display ads
  • SmithGeiger partnership and alternative revenue plans

So if you’ve ever wanted to get a great sense of what makes Watercooler tick, you should definitely check out the interview below.

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