31 Jan
Posted by: Bryan Bennett in: Advertising, Stats, TV Networks, Video
If you believe Scrubs creator, Bill Lawrence, this season will be the first for Scrubs on ABC, but the last for new episodes. Lawrence recently recently spoke to a group of students at College of William and Mary, and told them that he and Zach Braff are through after this season.
It may not be too [...]
28 Jan
Posted by: Bryan Bennett in: Market Research, Stats
We’re excited to be announcing a new partnership today with SmithGeiger, one of the premier consumer research companies catering to the TV industry. As I mentioned in a post yesterday, TV executives have a need for more accurate and dependable research capabilities than are currently available to them. Just this week, the research chief at [...]
27 Jan
Posted by: Bryan Bennett in: Advertising, General Musings, TV Networks
AdvertisingAge recently posted a feature in their 3 Minute Ad Age video segment that showed the Turner Broadcasting’s research chief taking the gloves off and laying into Forrester for shady research and Nielsen for it’s measurement process. You can go directly to the video here.
First and foremost, I’m happy to see that I’m not the [...]
26 Jan
Posted by: Bryan Bennett in: Movers and Shakers, Stats, TV Networks
One of the great things about having over 16 million registered users across 200 plus online communities dedicated to TV shows is that we get a ton of data about what our users are doing. The TVLoop Movers and Shakers Top Ten List is a pretty simple measurement of the shows that added the most [...]
23 Jan
Posted by: Bryan Bennett in: Stats, TV Networks
While the Addicted to Lost application on Facebook showed fantastic numbers, the non-TVLoop world is showing mixed results for the Season 5 premiere of Lost. Below is a graph from AppData that shows the monthly active user numbers for Lost showing an 80% increase over the last few weeks:
At the same time, we have some [...]
