TVLoop Embraces Cyber Monday with a New Shopping Feature
01 Dec
Posted by: Bryan Bennett in: TV Networks, TVLoop, Television
According to a post by Sam Diaz over at ZDNet, Cyber Monday 2008 has been significantly better from a traffic standpoint than a year ago. Here’s a direct quote from the post:
“Traffic to online retail sites today - Cyber Monday - far exceeded last year’s Cyber Monday traffic. This year, the traffic peaked around 3 p.m. ET, with 6.7 million global visitors per minute - a 46 percent jump over the peak of 4.6 million on Cyber Monday last year. Today’s peak traffic also exceeded Black Friday’s peak of 5.9 million and Sunday’s 6.5 million.”
And according to the LA Times, Black Friday sales results were also up over last year. The good news coming out of the retail and ecommerce segments are not only good news for the US economy, but it’s fantastic new for us here at Watercooler as well. Why? Well today we’re excited to announce a new partnership with Delivery Agent, the parent company behind the SeenOn! website and ecommerce features at NBC, ABC, and others networks and websites. SeenOn! allows TV fans to purchase branded merchandise and apparel from hundreds of their favorite TV shows. The TVLoop/SeenOn! partnership adds that ability to over 100 of the most popular TVLoop fan community applications on Facebook. So not only can fans purchase their favorite branded gear from Lost such as t-shirts, mugs, etc., they can also purchase the pants they saw LC wearing on the latest episode of The Hills.
It’s a perfect partnership and one that should be very interesting to follow over the next several months. Not only is the additional revenue stream nice for Watercooler, but the addition of ecommerce capabilities provides TVLoop with the ability to gain additional knowledge about the following online behavior of TV fans:
- Hot shows - i.e. which shows fans are adding via Facebook at a rapid pace
- Watercooler shows - which shows fans are talking about online
- Online viewership - which shows fans are watching online via TVLoop apps
- Purchasing behavior - which shows can sell merchandise
We’ll continue to report on stats and usage over the next several months to see how fans embrace the new shopping feature.
MOREHEAD CITY — Cyber Monday, the Monday after Thanksgiving, is expected to be more promotional than ever this year as retailers offer one-day sales and special offers to bring holiday shoppers online. Cyber Monday, a term coined by the
Hey. I got a 502 gateway error earlier today when I tried to access this page. Anyone else had the problem?