TVloop Blog

As election fever takes hold of the nation, we’re getting into it at Watercooler as well.  In fact, as I type there are probably no less than 10 people constantly refreshing CNN.com to get the latest results.  In actuality, we got into the election game months ago when we developed versions of our TVLoop “Addicted to” applications for a variety of politicians during the Republican and Democratic primaries. Not surprisingly, the only ones that get any action now are those we made for Barack Obama and John McCain. The results as of Election Day: Obama - 74K users and McCain - 29K users.  So is it safe to say that Watercooler applications could correctly predict the outcome of the 2008 Presidential Election?  Probably not, but our numbers certainly follow the general trend that Jeremiah Owyang blogged about earlier this week which is that Obama is dominating social media including Facebook, Twitter, and YouTube.  The TVLoop McCain application did show a higher percentage growth in Oct with 26% to Obama’s 22%, but the Obama application had significantly higher raw number growth with 14K to 6K.  The one thing that is very clear is that you’ll see all candidates embrace social media early and often in 2012.  Just a little something to look forward to.