TVloop Blog

I just saw a post over at The Live Feed, a blog by Hollywood Reporter’s James Hibberd, about CBS declaring victory in the November sweeps.  So that got me to thinking about how the Big Four networks perform when it comes to the TVLoop fan communities.  I have to say that I’m a bit shocked by the results.  While CBS may be able to claim victory in the sweeps, FOX is king for TVLoop applications.  In fact, with 20% of the 16 million TVLoop users, FOX has 5x as many users as the CBS shows which is a distant fourth behind second place ABC at 16% of users and third place NBC at 8%.  In fact, CBS shows are even behind the CW which came in at 8%.

So what does all of this mean?  Well obviously CW doesn’t have twice as many viewers than CBS when it comes to broadcast television.  However the shows on the CW led by Gossip Girl, One Tree Hill, and America’s Next Top Model have a very passionate online following that can never seem to get enough of Chuck Bass, the kids from Tree Hill, and Tyra Banks that goes well beyond what CBS has to offer (CSI, How I Met Your Mother, and Two and a Half Men).  The same can be said of ABC with Lost and Grey’s Anatomy and FOX with The Simpsons and Family Guy.  The net of it is that while CBS dominates the ratings yet again, they have some catching up to do when it comes to generating buzz and viewer engagement online.