TVloop Blog

MG Siegler had an interesting post over at Venture Beat a few days ago about the price of 24: Redemption on iTunes.  I agree that a $19.99 price point is a bit steap for a TV show that any US consumer can get for free at Hulu…or better yet, in the Addicted to 24 TVLoop community (yep, we have it too).  But for hardcore international viewers that can’t get enough of Jack Bauer, maybe the iTunes price point is right on the mark.  Regardless, the post made me curious about the impact of the made for TV movie on the TVLoop community.  How did 24: Redemption impact Addicted to 24?  The graph below shows that daily active users (DAUs) are up significantly since the episode aired on Sunday, Nov 23.  Is that a direct result of the made for TV movie?  Probably, but users had some help as we sent an email following the airing of the episode to make sure Addicted to 24 users knew they could find the full video in the TVLoop application.  The key here is that special events for TV shows like 24: Redemption are perfect opportunities to re-engage fans of a show tha that has been off-air for several months.  The result has been a steady of influx if existing users, but we’ve also added ~4000 new users in the last few weeks.  Clearly 24 is one of those shows that has a large, passionate following and fans are anxious to get their hands on any new content from Jack Bauer.